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Tourism industry planning for “uncertain times”


Tourism industry planning for “uncertain times”

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MIAMI – The Caribbean Hotel and Tourism Association (CHTA) says the upcoming Caribbean Hospitality Industry Exchange Forum (CHIEF), will provide industry stakeholders with an opportunity to address anticipated new challenges and share active solutions to help steer a course through uncharted waters.

The June 26-28 event will be held under the theme Riding the Wave – Smart Actions in Uncertain Times, and the organisers said CHIEF’s overarching goal is to help ensure the industry’s profitability and that the region remains one of the world’s most desirable destinations.

CHIEF will draw more than 400 hoteliers, suppliers and other hospitality and tourism sector stakeholders from across the region, as well as from the United States and Canada.

 “Through CHIEF, owners, managers, supervisors and tourism industry leaders will connect and compare lessons learned about effectively addressing the impacts of devastating storms, threats of pandemics, shifting marketplace dynamics, escalating operational costs, and the mind-bending array of marketing and technical options as they look to protect and build resilience and profitability,” said CHTA’s chief executive officer, Frank Comito.

Regional and global industry experts will lead panel discussions and connect one-on-one with attendees as they share their expertise in hospitality, tourism and the cultivation of diverse and high-performing talent at all levels focusing on enhancing efficiencies in operations, sales and marketing, and environmental sustainability.

Comito said that quickly recognising and acting on rapidly emerging trends to stay ahead of the competition is a major focus of CHIEF.

 CHIEF is taking place concurrently with CHTA’s Taste of the Caribbean featuring top culinary teams from participating Caribbean nations and territories competing for recognition and awards, from June 26-30.