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Cummins defends new Barbados tourism slogan

Gercine Carter

Cummins defends new Barbados tourism slogan
Minister of Tourism and International Transport, Senator Lisa Cummins. (Picture by Reco Moore)

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Minister of Tourism Senator Lisa Cummins has spoken out in defence of the new Barbados slogan Little Island, Big Barbados.

The Barbados Tourism Marketing Inc. (BTMI) revealed the slogan as part of a rebranding and marketing strategy to present a refreshed image of Barbados as a destination with a wide range of offerings to the visitor, during a virtual ceremony to relaunch Barbados’ tourism product.

Features such as adventure, flavour, personality and legacy were highlighted as areas that Barbados was “big on” and marketing manager at the BTMI, Tenisha Holder, said the intention was to showcase a lot more of what Barbados had to offer than what was customarily highlighted.

Holder said emphasis in the Little Island, Big Barbados campaign was on the three core elements of “brand personality, tone and the pattern mosaic”. (GC)

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