Telecommunications company Digicel today distanced itself from Leadpipe, one of the artistes featured on the controversial Trojan Riddim Video.
In an announcement on its social media media pages, Digicel Barbados said:
“Digicel takes its responsibility as a family brand and a good corporate citizen very seriously. We do not tolerate any negative sentiment towards and member of our community and indeed do not associate ourselves with negativity in any way.
“As such, Digicel Barbados is discontinuing its influencer relationship with the artist Leadpipe with immediate effect as his recent musical project does not align with our vaules.”
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The response was a mainly negative one from those commenting on the announcement.
The Trojan Riddim video was condemned by Prime Minister Mia Mottley, Anglican Bishop of Barbados Michael Maxwell and others for appearing to promote gun violence, especially at a time when violent crime spiked in the country.
Peter Ram apologised for the part he played in the video. (SAT)
