Thursday, March 28, 2024

Film industry closely watching latest ‘Bond’

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Daniel Craig’s final James Bond film has finally had its world premiere in London, 18 months later than planned because it was delayed by the pandemic.

No Time To Die is the British actor’s fifth outing as 007.

Speaking to BBC Radio 5 Live on the red carpet, he said the role was “incredibly important to cinema and to history, and the weight of that has been on my shoulders for a while”.

“I’ve been incredibly lucky,” he added. The film hits UK cinemas on Thursday.

Unusually for a royal premiere, there were two separate generations of royals who came out for Craig’s farewell as Bond. The Duke and Duchess of Cambridge were joined at the Royal Albert Hall by the Prince of Wales and Duchess of Cornwall

Naomie Harris, who is playing Moneypenny for the third time, said it was “an emotional night” precisely because it is Craig’s last outing in the role.

The film industry is watching closely to see how No Time To Die performs at the box office, and whether it can tempt fans back in large numbers now that most cinemas have reopened.

“I’m really hoping that it does entice people back into cinemas and they feel comfortable doing that because it’s such a special movie,” Harris told BBC News.

The film industry is watching closely to see how No Time To Die performs at the box office, and whether it can tempt fans back in large numbers now that most cinemas have reopened.

“I’m really hoping that it does entice people back into cinemas and they feel comfortable doing that because it’s such a special movie,” Harris told BBC News.

Producer Barbara Broccoli, who controls the franchise with co-producer Michael G Wilson, said they would not start thinking about Craig’s replacement until next year.

“We’re not thinking about it at all,” she told BBC Radio 4’s Today programme on Monday. “We want Daniel to have his time of celebration. Next year, we’ll start thinking about the future.”

Advance ticket sales in the UK have been at levels not seen since before cinemas shut at the start of the pandemic, according to the Odeon and Cineworld chains.

Odeon said it had sold more than 175 000 tickets by Monday, while Cineworld said it had the highest pre-booking rates since 2019’s Avengers: Endgame. (BBC)

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