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Rihanna to launch new scent

CAROL MARTINDALE, [email protected]

Rihanna to launch new scent

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Rihanna is all set to release her second perfume and this time it’s called Rebelle by Rihanna.
The fragrance promises to entice and entrance all who get within smelling distance with its raw and edgy scent.
“My new fragrance is about taking control but still being a lady. There’s a feminine, romantic element to the fragrance — but there’s also a defiant quality in it,” Rihanna said.
“I love its duality.”
The marketing campaign will aim to capture both Rihanna’s dramatic and daring side while not sacrificing the singer’s innate vulnerability.
Rebelle by Rihanna is scheduled to hit department stores around Spring 2012. (Rihanna Daily)