BARBADOS IS GOING on a global search for a chief executive officer to head the island’s new top tourism marketing agency.
Chairman of the Barbados Tourism Authority (BTA), Adrian Elcock, said yesterday a company had been shortlisted to recruit the senior leadership of the Barbados Tourism Marketing Inc., one of the two entities that will replace the BTA. That company would “start posting a global ad for a CEO” soon, Elcock revealed.
The chairman explained that the Barbados Tourism Act would be repealed on August 2, dissolving the BTA and making way for Barbados Tourism Marketing Inc, a private company owned by Government and the Barbados Tourism Product Authority, a statutory corporation “that will continue to exist under the strictures of Government”. These two entities will be responsible for the future direction of Barbados’ tourism industry.
Updating on matters related to the latest tourism restructuring after he and his deputy Nicholas Brancker had earlier in the day hosted a general staff meeting with all BTA staff across the markets, including the overseas officers via media conferencing and teleconferencing, at the BTA’s Warrens headquarters, he said staff were told why the agency was being restructured and how it would be undertaken.