AS CARIBBEAN sports fans gear up for the 2017 Flow CARIFTA Games, they have something new to be excited about.
Flow is once again raising the bar for sports viewership by providing fans with anytime, anywhere access with the new Flow Sports app.
For the first time ever, fans of the Flow CARIFTA Games will not have to miss a single stride of the action whether they choose to be in the stadium in Curacao, watch from the comfort of their living rooms or tune in on the go – they simply need to download the Flow Sports app on their Android or iOS smart devices, or visit the online microsite at www.flowsports.co from any laptop or tablet device.
Flow, now in its second year as the official broadcast partner and sponsor of the CARIFTA Games, is also extending the live coverage to six hours each day to bring fans even more of their favourite sports action.
Additionally, the coverage will feature commentary from veteran Caribbean journalists from across the region, including Nadine Liverpool, internationally renowned sports broadcaster and host of Flow Sports Premier Weekly, and Dalton Myers, director of sports at the University of the West Indies.
Changing game
“We are changing the game in sports viewership in the region, delivering more options and more content than ever before by any provider,” said Wendy McDonald, Flow’s senior director of communications – consumer group,
“This is the essence of what we bring to the CARIFTA Games 2017. We are absolutely delighted to be able to work with the North American, Central American and Caribbean Athletics Association (NACAC) and to have this opportunity to wow sports fans even while we contribute to the development of our athletes and the sport in general. Our mission is simply connecting communities, transforming lives, and we see our role as lead sponsor of the Flow CARIFTA Games as delivering on that commitment.”
Commenting on the importance of their partnership with Flow, NACAC president Victor Lopez said: “The IAAF-NACAC Athletics Association is proud of the invaluable partnership with Flow Sports for the sponsorship and broadcast of the CARIFTA Games throughout the Caribbean.”
The 2017 CARIFTA Games will be held on Easter weekend in Curacao and will feature the Caribbean’s elite up-and-coming athletes who will compete in various track and field events. (PR)
