• Today
    February 22

  • 07:18 PM

Sponsorship breakthrough

Anmar Goodridge-Boyce, anmargoodridge-boyce@nationnews.com

Added 09 February 2020


BFA president Randy Harris. (FP)

TOP TIER FOOTBALL in Barbados now has a new title sponsor.

Giant beverage manufacturer Coca-Cola will partner with the Barbados Football Association (BFA) to stage the on-going 2020 Premier League season.

While the two entities have not yet signed on the dotted line, a three-year deal with an undisclosed fee has been agreed.

BFA president Randy Harris confirmed the news to NATIONSPORT yesterday via a telephone interview from Los Angeles, California.

“We have a number of people who have indicated that they are happy to become partners with the BFA. Coca-Cola is one of them; we have settled it. We are happy, it is a new beginning for sponsorship for the BFA,” Harris said.

The chief administrator for local football admitted that the association had its struggles with securing sponsorship deals in the past.

“We were finding it difficult when we first came to the organisation. I think there was question about the credibility of the football association but I think people are beginning to see what we are trying to do for football in this island and they have decided to give us a hand. I think it is a great fit. I think sponsors are now beginning to feel comfortable again and . . . the association has regained the trust,” he said.

The BFA has six other sponsors including the Nation Publishing Co. Limited but Harris is encouraging other organisations to collaborate in order to move football forward.

Subscribe now to our eNATION edition.

For the latest stories and breaking news updates download the Nationnews apps for iOS and Android.


Dos and Donts

Welcome to our discussion forum here on nationnews.com. We encourage lively debate, but we also urge you to take note of the following:

  • Stay on topic – This helps keep the thread focused on the discussion at hand. If you would like to discuss another topic, look for a relevant article.
  • Be respectful – Meeting differences of opinion with civil discussion encourages multiple perspectives and a positive commenting environment.
  • Do not type in capitals – In addition to being considered “shouting” it is also difficult to read.
  • All comments will be moderated – Given the volume of comments each day, this may take some time. So please be patient.
  • We reserve the right to remove comments – Comments that we find to be abusive, spam, libellous, hateful, off-topic or harassing may be removed.
  • Reproduction of comments – Some of your comments may be reproduced on the website or in our daily newspapers. We will use the handle, not your email address.
  • Do not advertise – Please contact our Advertising Department.
  • Contact our Online Editor if you have questions or concerns.
  • Read our full Commenting Policy and Terms of Use.
comments powered by Disqus


Do you agree with the decision to move the fire station from Bridgetown?