Canada's Prime Minister Justin Trudeau. (GP)
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Canada lost its latest bid for a seat on the United Nations Security Council despite an expensive and star-studded campaign.
It lost out to Ireland and Norway for the two “Western bloc” seats
Prime Minister Justin Trudeau invested heavily in the campaign, employed 13 full-time staff and invited diplomats to a Celine Dion concert in New York.
Meanwhile, Ireland wheeled out U2 for a similar show but spent around half as much on its campaign.
Canada said it shelled out roughly $1.74m. As of late last year, Ireland spent a reported $800 000 and Norway $2.8m.
The Security Council has ten non-permanent members, elected for two years each, in addition to permanent members the United Kingdom, China, France, Russia and the United States. All permanent members have the power to veto resolutions.
The council can authorise peacekeeping operations, impose international sanctions, and determine how the UN should respond to conflicts around the world.
Norway secured 130 votes, while Ireland got 128 and Canada managed just 108.
India ran unopposed to win in the Asia-Pacific region, while Mexico also ran unopposed.
The terms for new members start on 1 January 2021. (BBC)