$3m for festival
Crop Over 2013 can see as much as $3 million in sponsorship pouring in with almost $1 million from platinum sponsors.
While no dollar figures were given yesterday at the National Cultural Foundation’s (NCF) media briefing where the four platinum sponsors – the Caribbean Broadcasting Corporation, Barbados Tourism Authority, the Sanitation Service Authority and LIAT were introduced – a document produced by the NCF shows each platinum sponsor giving $250 000.
Acting chief executive officer of the NCF, Cranston Browne, said staging the “sweetest summer festival” could not be done without the key component of sponsorship.
While there are several free events – the recently concluded Cavalcades, tonight’s Crop Over Preview, the Opening Gala, Pan In De City, Pan Pun De Sand and Bridgetown Market, Browne noted they were “no less costly to produce than the paid events”.