Barbados is set to reap major financial and tourism benefits through the hosting of this weekend’s Sol Rally Barbados.
That is according to Sol Rally Barbados chairman, Barry Gale, who said the event’s coverage throughout the world would give the island significant exposure.
Speaking to WEEKENDSPORT on the eve of the event, Gale said there were several benefits from hosting a rally of this calibre.
“There will be several spin-offs from hosting Sol Rally Barbados, but I think the biggest benefit of all will be the exposure which Barbados is set to receive,” he added.
“There will be . . . many media outlets on the island to cover the rally and it is expected to be broadcast as far abroad as Australia and India.
“Not all of the people who will be watching it will be interested in [the] rally. Some of those people will be seeing Barbados as a potential tourist destination.”