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IABC to focus on internal communication


IABC to focus on internal communication

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THE POWER OF internal communication will be fully explored when the Barbados Chapter of the International Association of Business Communicators (IABC) hosts its second professional development seminar of the year on Wednesday at the Island Inn entitled Successful Internal Communication Practices in Barbados.

Designed for CEOs, professional communicators, human resource practitioners and risk management assessors among others, the seminar will give insight into using internal communications to effect positive change within corporate settings.

Following presentations on best practices from small, medium and large companies chosen as Barbados’ Best Employers in Catalyst Caribbean’s recent awards survey, Rosalind Jackson, managing director of Catalyst Caribbean, will lead a panel discussion.

“Internal communication is an enabling function. As professional communicators, we see it as the oil that helps smooth the running of an organisation or a bridge that creates links between people and functions,” said Deborah Stoute, the IABC’s vice-president for professional development.

“There is now a proven link between highly effective organisations and good internal communication. There is also an increasingly well-understood link between communication, engagement and organisational success. In reality, the very fact that everyone communicates means internal communication has to be managed, and managed well.”

Stoute said that the IABC’s local chapter would continue with its mandate of encouraging professional development among local business communicators.

“This will be the IABC’s second seminar of the year and the response from our membership has been very encouraging,” she said.

“Just as marketing sprang from sales and advertising in the 1940s and 50s to become a major corporate player, so too is internal communication now finding its true professional feet. It’s no longer the poor cousin of public relations, the off-shoot of human resources or corporate communication. It now has a place at the top table and the Barbados Chapter of the IABC will provide participants with some tangible take-aways.” (PR/ES)